McCormick is planning its return to the show circuit with an eye-catching display from across its key arable tractor ranges at Cereals 2021, as the marque seeks to support the agricultural industry and the wider economy by showing its backing for the exhibition and the gradual return to normality for farmers and the broader public.
The event, which takes place on Wednesday June 30 and Thursday July 1 at Boothby Graffoe, Lincolnshire, will see McCormick have one of the strongest presences of any of the key tractor brands. Stand exhibits will be headed by the X8.680 VT, flagship of the McCormick range with a maximum power output of 310hp and standard CVT. The subject of an intensive demonstration programme by dealers around the UK, the X8 series is continuing to notch up sales for McCormick.
Also on the stand will be a McCormick X7.624 VT tractor, representing the popular 200–250hp bracket that is currently one of the most hotly contested in the arable tractor market. McCormick staff will be on hand to show visitors exactly why the X7 series, with features including VT-Drive CVT and a full precision farming package, can compete with anything else in the sector.
Rounding out the main arable offering on show will be a 130hp McCormick X6.440 VT model, flagship of the X6 line of mid-range tractors for all-round farm tasks, again equipped with the brand’s VT-Drive CVT. However, not forgetting that there are plenty of tasks for a smaller tractor on many arable farms, McCormick will also be showing the X6.55, the 93hp flagship of its three-model X6 series.
“McCormick has been able to make some prominent dealer appointments over recent months, and alongside the advanced product offering we have developed this has helped to really boost awareness of the brand among larger arable farms,” said Ben Agar, business development director for McCormick distributor Argo Tractors UK & Ireland.
“We have the precision farming technology, transmission offering, build quality and back-up to match anything on the market. When added to our recent developments in areas such as telematics, fleet management and remote diagnostics to allow farmers and dealers to monitor machines, plus up to five years’ manufacturers warranty, the development of our UK parts warehouse, and the investment we’ve made in UK staff – 60% of whom are field-based to work directly with dealers and customers – our commitment to UK agriculture is clear. We are really looking forward to showcasing that further at Cereals 2021.”